To make superior-quality grooming goods that meet the high standards of hard-working men.
We value things like hard work, family, community, and bacon; we champion builders, creators, sledge hammerers, holders of doors, and fixers of toilets; and we have the utmost respect for teachers and farmers and soldiers and first responders—so it’s no wonder good folks feel right at home in Duke Cannon Country.
Rooted in military history, the Duke Cannon brand continues to gain inspiration from active duty soldiers. The rectangular “brick” shape and large size of Duke Cannon’s Big Ass Soap was inspired by the product issued to G.I.’s during the Korean War. (Our modern version retains similar dimensions, but smells a little better than its predecessor.)
Today we continue to gain inspiration from the fine soldiers serving our country by partnering with active duty military stationed at Camp Ripley in our home state of Minnesota as well as those currently deployed abroad in some of the world’s harshest environments.
While big corporations pay MBA’s to conduct months of focus groups, we simply work with our liaisons in the Armed Forces to inspire new ideas and review any and all new products before they launch. Simply put, if it doesn’t meet the high standards of the men in uniform, it doesn’t happen.
Duke Cannon Supply Company is serious about its commitment to giving back to the men and women serving our country. That’s why a portion of our proceeds directly supports veteran causes, including a $200,000 donation to the Gary Sinise Foundation in 2022.
