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This summer, Duke Cannon is proud to sponsor the Hugs and High-5s Road Trip with “Big Dave” Sylvester. The mission: to dole out as many hugs and high-5s as possible during a 72-day, 48-state cross country tour. The purpose? To spread a little positivity one hug and high-5 at a time, and to encourage men to #BeABetterDude.

Watch the story of Dave Sylvester and Duke Cannon below, and check back for updates from the road.